Founder

Founders Looking for a Real Market

Customer
A founder whose product has no steady paying customers yet
Context
The stage before knowing whether anyone needs what is being built

The Jobs of someone separating praise from need — where every encouraging signal is cheap and every real one costs somebody money.

5 Jobs

  1. 01When people say my idea is good, I want to know whether that is real need, so I do not build for six months on politeness.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When the product has run for months without growing, I want to know whether to persist or change direction, so I do not spend the runway on a path already closed.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When I need someone to carry this with me, I want to pick the right person and set the terms early, so a relationship that sours later does not take the company with it.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When nobody has heard of my company, I want to close the first customers, so there is real revenue instead of promises.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When customers ask for different things, I want to know which are worth building, so the product does not become a collection of features for individuals.5 Pains · 5 Desired Outcomes · 5 Existing Solutions