Jobs to Be Done Library
What customers in each industry are actually trying to get done, where they get stuck, what they hire to do it, and what is still missing.
Each Set is one customer situation: who they are, where they stand, what they are trying to get done. Inside a Set are the Jobs, and around each Job are four perspectives — Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps.
AI & Technology
- Owner of a 5–50 person business with no technical teamOpen
Small Businesses Putting AI to Real Work
The Jobs of someone pushed to "use AI" with no way to tell where it is worth using — and where the hard part is not the tool but describing the work as it stands.
5 Jobs - An engineer or team wiring a model into a live product
Engineers Putting AI Into a Product
The Jobs of someone testing a thing that answers differently each time, where every engineering tool assumes the same input yields the same output.
5 Jobs - A professional using an AI assistant for their own work
Professionals Using AI Every Day
The Jobs of someone who already uses AI daily and must now decide how far to trust it, with nobody setting the rules.
5 Jobs - Whoever owns data at a mid-sized company
The People Who Look After Company Data
The Jobs of whoever must answer "is this number right" in an organisation where every department has its own numbers.
5 Jobs - Whoever owns information security, usually alone
Security People at Mid-Sized Companies
The Jobs of someone who must prevent what has not happened, inside an organisation that pays only for what has.
5 Jobs - Whoever decides what the product does next
Digital Product People
The Jobs of someone who must say no more often than yes, and be able to explain why.
5 Jobs - A career changer, self-taught, without a degree in the field
Self-Taught People Entering Tech
The Jobs of someone who has learned enough to do the work and not enough to pass the hiring gate.
5 Jobs - Whoever is on call for a system serving real users
People Who Keep Systems Online
The Jobs of whoever keeps something running continuously, inside an organisation that measures only what is newly built.
5 Jobs - A founder of a software company under twenty people
Founders of Small Technology Companies
The Jobs of someone deciding everything while lacking enough information to decide anything.
5 Jobs
Beauty
Executive
Commerce
Customer Success
Drink
Education
- Parents of school-age childrenOpen
Parents Helping Children Learn
The Jobs parents are trying to accomplish when they help their children learn, and why one more tutoring class is rarely the answer.
5 Jobs - Someone a few years into work, moving to a different field
Working Adults Changing Careers
The Jobs of someone learning a new trade while still paying rent — where the scarce thing is not courses but proof of being good enough.
5 Jobs - A school teacher with 18–22 contact hours a week
Teachers Preparing and Marking
The Jobs of someone for whom time is an absolute constraint — and where most tools are sold to the principal rather than to the person who will use them.
5 Jobs - A final-year student or recent graduate
Students Choosing a First Job
The Jobs of someone deciding about something they have never experienced, where all information comes from people already inside.
5 Jobs - Owner of a tutoring or language centre with 50–500 learners
Learning Centre Owners Filling Classes
The Jobs of someone who must satisfy parents with results and learners with experience, two things that usually pull apart.
5 Jobs - A working adult learning a language outside work hours
Adults Learning a Language
The Jobs of someone who knows what they need and cannot hold the habit — where the scarce thing is not material but occasions to use it for real.
5 Jobs - The learning lead at a 50–500 person company
Companies Training Their Own People
The Jobs of someone who must prove learning changed the work, while what is measurable is how many people sat in the room.
5 Jobs - Someone self-teaching a skill from free material and online courses
People Teaching Themselves Online
The Jobs of someone with every resource in the world, missing exactly three things: an order, feedback, and a reason to show up on a Tuesday night.
5 Jobs - A final-year student and family preparing to study overseas
Students Preparing to Study Abroad
The Jobs of a family betting years of income on a place nobody has seen, where every advisory source is paid commission by the other side.
5 Jobs - A practitioner mentoring one to five people
Mentors Working One to One
The Jobs of someone selling their own time and attention, where the most effective thing is also the least scalable.
5 Jobs