Deep Knowledge
Deep Books for first-time builders
Go deep on a problem before you act. Each Deep Book helps you make better decisions while building a business in the AI era.
Customer Insights - The Art of Understanding Your Customer
5 chapters · Chapter 1 free to read
Monopoly Strategy - The Art of Building Competitive Moats
3 chapters · Chapter 1 free to read
Jobs to be Done - The Innovation Framework
3 chapters · Chapter 1 free to read
Hook - The Art of Capturing Attention
5 chapters · Chapter 1 free to read
Concrete - Write to Be Understood
3 chapters · Chapter 1 free to read
Inside Bloom’s Taxonomy
3 chapters · Chapter 1 free to read
Viral Post Anatomy - Dissecting Posts with 2000+ Shares
3 chapters · Chapter 1 free to read
Ethos Logos Pathos - The Art of Persuasion and Influence
3 chapters · Chapter 1 free to read
TOM (Top of Mind)
3 chapters · Chapter 1 free to read
Learning Science - How Your Brain Actually Learns
3 chapters · Chapter 1 free to read
The Profitable Kitchen
3 chapters · Chapter 1 free to read
The Drink Counter Handbook
3 chapters · Chapter 1 free to read
The Empty Chair
3 chapters · Chapter 1 free to read
The Learning Centre Operator Handbook
3 chapters · Chapter 1 free to read
The Seller Handbook: One Order, One Warehouse, One Customer
3 chapters · Chapter 1 free to read
The Fit-out Job Handbook
3 chapters · Chapter 1 free to read
The Second Cup
5 chapters · Chapter 1 free to read
The Chair and the Person
5 chapters · Chapter 1 free to read
Full Classes Next Year
5 chapters · Chapter 1 free to read
The Second Order
5 chapters · Chapter 1 free to read
The Quote and the Truth
5 chapters · Chapter 1 free to read
The Third Month
5 chapters · Chapter 1 free to read
The Empty Night
5 chapters · Chapter 1 free to read
Only I Can Do This
5 chapters · Chapter 1 free to read
The Second Call
5 chapters · Chapter 1 free to read
One Sentence They Remember
5 chapters · Chapter 1 free to read
Work Done Twice
5 chapters · Chapter 1 free to read
Where the Money Is
5 chapters · Chapter 1 free to read
Evergreen Content - Build Content That Lasts
3 chapters · Chapter 1 free to read
Taste - The Ultimate Competitive Advantage
3 chapters · Chapter 1 free to read
Tacit Knowledge
3 chapters · Chapter 1 free to read
Capital
3 chapters · Chapter 1 free to read
Storyselling - The Art of Storytelling to Sell
3 chapters · Chapter 1 free to read
Tropes - Story DNA
3 chapters · Chapter 1 free to read
The Two Busiest Hours
5 chapters · Chapter 1 free to read
Who Actually Buys
5 chapters · Chapter 1 free to read
Finding Someone to Talk To
5 chapters · Chapter 1 free to read
Books That Tell the Truth
5 chapters · Chapter 1 free to read
Mapping What Actually Happens
5 chapters · Chapter 1 free to read
Before You Open
5 chapters · Chapter 1 free to read
Before the First Guest
5 chapters · Chapter 1 free to read
Is the Problem Real
5 chapters · Chapter 1 free to read
Strategy - Where to Play
3 chapters · Chapter 1 free to read
Network Effects
3 chapters · Chapter 1 free to read
Modern Brand Platform - How Startups Build Brands That Create Movements
4 chapters · Chapter 1 free to read
Startup Thinking - How Startups Are Fundamentally Different From Traditional Businesses
4 chapters · Chapter 1 free to read
The People Who Stay
5 chapters · Chapter 1 free to read
The Counter and Ninety Seconds
5 chapters · Chapter 1 free to read
The Technician Who Stays
5 chapters · Chapter 1 free to read
The Trial Lesson
5 chapters · Chapter 1 free to read
Measure Before You Quote
5 chapters · Chapter 1 free to read
What One Order Earns
5 chapters · Chapter 1 free to read
Which Channel Actually Pays
5 chapters · Chapter 1 free to read
The First Conversation
5 chapters · Chapter 1 free to read
Reports People Actually Use
5 chapters · Chapter 1 free to read
The Bottleneck
5 chapters · Chapter 1 free to read
Memberships
5 chapters · Chapter 1 free to read
The Calendar and the Seasons
5 chapters · Chapter 1 free to read
Your First Paying Customer
5 chapters · Chapter 1 free to read
A Menu That Sells
5 chapters · Chapter 1 free to read
Every Cup the Same
5 chapters · Chapter 1 free to read
Selling the Course, Not the Session
5 chapters · Chapter 1 free to read
The People at the Front
5 chapters · Chapter 1 free to read
The Crew
5 chapters · Chapter 1 free to read
Stock That Sits
5 chapters · Chapter 1 free to read
Content That Does a Job
5 chapters · Chapter 1 free to read
Showing, Not Telling
5 chapters · Chapter 1 free to read
The Next Thirteen Weeks
5 chapters · Chapter 1 free to read
Procedures People Actually Follow
5 chapters · Chapter 1 free to read
The Person Who Walks In
5 chapters · Chapter 1 free to read
Guests Who Book Direct
5 chapters · Chapter 1 free to read
The Smallest Test
5 chapters · Chapter 1 free to read
The People Who Sell to You
5 chapters · Chapter 1 free to read
What One Cup Costs
5 chapters · Chapter 1 free to read
The Salon's Memory
5 chapters · Chapter 1 free to read
Tuition
5 chapters · Chapter 1 free to read
Materials and the Temporary Store
5 chapters · Chapter 1 free to read
The Product Page
5 chapters · Chapter 1 free to read
The Ad Budget
5 chapters · Chapter 1 free to read
Talking About Price
5 chapters · Chapter 1 free to read
Getting Paid
5 chapters · Chapter 1 free to read
Errors and Rework
5 chapters · Chapter 1 free to read
The Trainers
5 chapters · Chapter 1 free to read
Arrival to Departure
5 chapters · Chapter 1 free to read
Choosing a Narrow Group
5 chapters · Chapter 1 free to read
No Day You Can Get It Wrong
5 chapters · Chapter 1 free to read
Seats and the People Who Stay
5 chapters · Chapter 1 free to read
The Shelf Beside the Chair
5 chapters · Chapter 1 free to read
The Work That Happens at Home
5 chapters · Chapter 1 free to read
Keeping to Schedule
5 chapters · Chapter 1 free to read
Marketplaces and Your Own Channel
5 chapters · Chapter 1 free to read
Landing Pages and the Step Across
5 chapters · Chapter 1 free to read
When They Say No
5 chapters · Chapter 1 free to read
What It Actually Costs
5 chapters · Chapter 1 free to read
Capacity and Demand
5 chapters · Chapter 1 free to read
Group Classes
5 chapters · Chapter 1 free to read
A Clean Room
5 chapters · Chapter 1 free to read
Signs the Market Actually Wants It
5 chapters · Chapter 1 free to read
A Kitchen Without a Storefront
5 chapters · Chapter 1 free to read
Shifts and Part-Timers
5 chapters · Chapter 1 free to read
The Appointment Book
5 chapters · Chapter 1 free to read
How Many in a Class
5 chapters · Chapter 1 free to read
Variations
5 chapters · Chapter 1 free to read
From Shelf to Doorstep
5 chapters · Chapter 1 free to read
Staying in Touch
5 chapters · Chapter 1 free to read
The Pipeline
5 chapters · Chapter 1 free to read
Budgets and Who Owns Them
5 chapters · Chapter 1 free to read
People Inside the System
5 chapters · Chapter 1 free to read
Safety on the Floor
5 chapters · Chapter 1 free to read
A Team That Never Closes
5 chapters · Chapter 1 free to read
Your First Price
5 chapters · Chapter 1 free to read
The Third Visit
5 chapters · Chapter 1 free to read
Takeaway and Delivery
5 chapters · Chapter 1 free to read
Their Skin, Your Hands
5 chapters · Chapter 1 free to read
The Centre's Curriculum
5 chapters · Chapter 1 free to read
Handover and What Comes After
5 chapters · Chapter 1 free to read
What a New Customer Costs
5 chapters · Chapter 1 free to read
Brand and Demand
5 chapters · Chapter 1 free to read
From Yes to Signature
5 chapters · Chapter 1 free to read
Tax and Paperwork
5 chapters · Chapter 1 free to read
The Third Party
5 chapters · Chapter 1 free to read
The Room and What's In It
5 chapters · Chapter 1 free to read
Beyond the Room Rate
5 chapters · Chapter 1 free to read
Your First Channel
5 chapters · Chapter 1 free to read
The Second Location
5 chapters · Chapter 1 free to read
New Drinks and Seasons
5 chapters · Chapter 1 free to read
Ten Technicians, One Result
5 chapters · Chapter 1 free to read
Promising Results
5 chapters · Chapter 1 free to read
What the Client Pictures
5 chapters · Chapter 1 free to read
The People Who Supply You
5 chapters · Chapter 1 free to read
Launching Something
5 chapters · Chapter 1 free to read
Your Easiest Revenue
5 chapters · Chapter 1 free to read
Borrowing and Raising
5 chapters · Chapter 1 free to read
Tools and Automation
5 chapters · Chapter 1 free to read
People Who Know Each Other
5 chapters · Chapter 1 free to read
Running a Trip
5 chapters · Chapter 1 free to read
How Many Months Left
5 chapters · Chapter 1 free to read
The Shop People Talk About
5 chapters · Chapter 1 free to read
Milk, Fruit, and Expiry Dates
5 chapters · Chapter 1 free to read
The Salon People Recommend
5 chapters · Chapter 1 free to read
The Centre Parents Recommend
5 chapters · Chapter 1 free to read
Home Services, One Visit at a Time
5 chapters · Chapter 1 free to read
Selling With Content
5 chapters · Chapter 1 free to read
Marketing and Sales
5 chapters · Chapter 1 free to read
Selling to a Committee
5 chapters · Chapter 1 free to read
One Big Investment
5 chapters · Chapter 1 free to read
The Day It Breaks
5 chapters · Chapter 1 free to read
A Gym's Money
5 chapters · Chapter 1 free to read
When a Guest Is Unhappy
5 chapters · Chapter 1 free to read
The People With You
5 chapters · Chapter 1 free to read
Cash In, Cash Out
5 chapters · Chapter 1 free to read
A Drink Shop With a Name
5 chapters · Chapter 1 free to read
Cash in the Drawer
5 chapters · Chapter 1 free to read
A Centre's Money
5 chapters · Chapter 1 free to read
A Contractor's Cash
5 chapters · Chapter 1 free to read
A Seller's Cash
5 chapters · Chapter 1 free to read
Hiring Help
5 chapters · Chapter 1 free to read
Big Deals, Long Timelines
5 chapters · Chapter 1 free to read
Finance and the Operators
5 chapters · Chapter 1 free to read
From Ten to a Hundred
5 chapters · Chapter 1 free to read
Training Beyond the Room
5 chapters · Chapter 1 free to read
A Property's Money
5 chapters · Chapter 1 free to read
When to Change Direction
5 chapters · Chapter 1 free to read
The Last Batch
5 chapters · Chapter 1 free to read
The Second Outlet
5 chapters · Chapter 1 free to read
The Second Salon
5 chapters · Chapter 1 free to read
The Second Branch
5 chapters · Chapter 1 free to read
The Job People Talk About
5 chapters · Chapter 1 free to read
A Shop With a Name
5 chapters · Chapter 1 free to read
Your Own Marketing Career
5 chapters · Chapter 1 free to read
Your Own Sales Career
5 chapters · Chapter 1 free to read
Your Own Finance Career
5 chapters · Chapter 1 free to read
Your Own Operations Career
5 chapters · Chapter 1 free to read
The Second Location
5 chapters · Chapter 1 free to read
A Second Property, or Managing Someone Else's
5 chapters · Chapter 1 free to read
Surviving the First Year
5 chapters · Chapter 1 free to read