A community for first-time builders
Build your first business in the AI era.
Conan School is a community for people starting to build a business in the AI era. You learn business by understanding customers, designing an offer, building a real product and improving it with AI.
Moments
Featured photos
Learn business by building
Courses for builders
Customer Understanding
Hiểu khách hàng đủ rõ trước khi quyết định sẽ bán gì cho họ. Thu thập customer evidence, nhận diện situation, struggle, pain, JTBD, desired progress và switching forces, rồi tổng hợp thành một Customer Evidence Model.
Offer
Biến một customer problem thật thành một thứ đáng mua. Offer giúp learner đi từ "what can we sell?" sang "what progress is worth buying?": xác định buying situation, outcome, value, mechanism, scope, proof, risk, pricing rồi test willingness to buy bằng market evidence.
Sales
Học cách giúp đúng khách hàng đi đến một quyết định mua sáng suốt: hiểu vì sao một người đi từ quan tâm → cân nhắc → quyết định, và biết tổ chức một sales conversation tốt. Understand before persuade, diagnose before pitch.
Practice together
Workshops
Work through a real problem with a mentor, produce a deliverable, and get feedback to keep improving.
View workshopsBuilder Community
Business is learned best by building.
Step into the practice space to build your Customer Model, Offer Canvas, Product Prototype and Builder Portfolio.
Enter the Builder CommunityThe Conan Journey
From a single question to a builder's capability.
Each course answers one Clarity Question. Walk the whole chain and you build the capability to learn, think, understand people, pick the right game, create an offer, communicate it and build something that runs.
Learn & Think
Understand
Communicate & Sell
“Do I know what to say?”
“Can I make others see it?”
“Does the idea stay in their head?”
“Do I understand why they decide to buy?”