FinanceOwner of a 5–30 person business with no finance director

When I quote for a contract, I want to know whether the price covers the real cost, so I do not take work that loses more the more we do.

Khi tôi báo giá cho một hợp đồng, tôi muốn biết mức giá đó có bù đủ chi phí thật không, để không nhận một việc làm càng nhiều càng lỗ.

Job context

Who
A services owner who quotes personally
When
While preparing a quote, usually in under a day
Trigger
A large contract ending with no money to show
Situation
Overheads do not resolve per contract, so every quote is an estimate
Constraints
Competitors quote low, and clients compare price before anything else

5 Pains

  • Does not know what an hour actually costs

    High

    Wages are only part; unbillable time, leave and overheads are the rest.

    Root cause: Overheads are recorded at company level, not contract level

  • Time estimates always run short

    High

    Rework and scope creep never appear in the quote.

    Root cause: Nobody measures actual time after a contract closes

  • Extra work does not become extra money

    High

    Additional requests arrive gradually and none is large enough to reopen the contract.

    Root cause: Scope boundaries are not written specifically enough to point at

  • Competitors quote below cost

    Medium

    They may be miscalculating, and the client cannot tell.

    Root cause: The whole trade is unsure of its own costs

  • Does not know which contracts made money

    High

    There is no post-mortem, so the same mistake repeats intact.

    Root cause: Revenue is recorded per contract; costs are recorded per month

5 Desired Outcomes

  • Know the true cost of an hour

    Functional
  • Estimate time close to reality

    Functional
  • Get paid for extra work

    Functional
  • Know which contracts truly made money

    Functional
  • Quote without it feeling like guessing

    Emotional

5 Existing Solutions

A solution is not the same thing as a product — a customer can hire a behaviour or a workaround too.

  • Project time tracking

    Product

    Reports hours spent, if everyone actually logs them, which they generally do not.

  • Industry standard rate card

    Product

    A useful anchor built on someone else's cost structure.

  • Add a buffer to the quote

    Workaround

    Handles uncertainty without measuring — effective, and beaten by an undercutting rival.

  • Ask peers what they charge

    Behaviour

    The commonest pricing method, and it propagates shared mistakes.

  • Log actual hours after the contract closes

    Workaround

    The one step that improves the next estimate, and almost nobody does it.

2 Opportunity Gaps

  • Estimates only improve when compared with actuals, and nobody records actuals after a contract closes.

    Why existing solutions fail: By the time a contract closes everyone has moved on; the comparison generates no revenue and is nobody's job.

    Potential opportunity: A short reconciliation attached to the final invoice, while the data is still warm.

  • Quoting correctly requires knowing hourly cost, which requires measuring time, which can only happen after the work.

    Why existing solutions fail: Time tracking is sold for hourly billing, so fixed-price businesses have no reason to use it — and they are the ones who most need the number.

    Potential opportunity: Measuring time coarsely, enough to derive an hourly cost, without per-person per-task logging.