When several people make the drinks, I want every cup to come out the same, so customers do not have to guess who is on the bar today.
Khi có nhiều người cùng pha, tôi muốn mỗi ly ra giống nhau, để khách không phải đoán hôm nay ai đứng quầy.
Job context
- Who
- An owner with two to four rotating baristas
- When
- Every shift, most visible at peak
- Trigger
- A customer saying today's cup is different from yesterday's
- Situation
- The recipe lives in the maker's hands, not on paper
- Constraints
- Staff churn constantly, and peak hours leave no time for measuring
5 Pains
Free-pouring makes every person different
HighA small difference in ingredients makes a large difference in taste.
Root cause: Peak-hour speed is prioritised over precision
A new batch of beans changes the taste
MediumThe same recipe yields a different result when the supply changes.
Root cause: Nobody recalibrates after each batch
Nobody tastes before serving
HighThe only check is the customer.
Root cause: Tasting costs stock and time, and nobody owns the task
Training a new hire takes weeks
MediumAnd by the time they are steady, many have left.
Root cause: Hand knowledge only transfers by standing next to someone
Customers do not complain; they just stop coming
HighOne bad cup is not worth mentioning and is enough to change a habit.
Root cause: The cost of complaining exceeds the value of one drink
5 Desired Outcomes
Every cup is the same regardless of who made it
FunctionalRecalibrate when the supply changes
FunctionalHave a check before the cup reaches the customer
FunctionalA new hire gets it right within a few shifts
FunctionalFeel settled when away from the shop
Emotional
5 Existing Solutions
A solution is not the same thing as a product — a customer can hire a behaviour or a workaround too.
A scale at the bar
ProductTurns a feeling into a number — the cheapest effective fix.
Automatic dosing equipment
ProductSolves it outright, at a price beyond most small shops.
Recipe cards at the bar
WorkaroundOwners build the standard the trade does not publish.
Owner tastes at random during a shift
BehaviourThe only check that exists, and it disappears when the owner does.
Ask a regular whether today's cup is right
BehaviourThe shop's real feedback channel, running on relationship rather than process.
2 Opportunity Gaps
The final quality check is the customer — a party not paid for the role and with no way to report back.
Why existing solutions fail: A check needs a second palate that knows what right tastes like, and a small shop has one, currently making the drink.
Potential opportunity: A quick check needing no expert palate — a number on a scale, a time mark.
Customers do not complain about a bad cup; they simply stop coming, so the most important quality signal is never recorded.
Why existing solutions fail: The cost of speaking exceeds the value of one drink, so silence is always rational, and every feedback system depends on people who speak.
Potential opportunity: Measuring by each customer's return rhythm instead of by complaints.