Café Owners Living on Regulars
- Customer
- Owner of a 15–40 seat café or drinks shop
- Context
- One fixed site and a customer base within walking distance
The Jobs of someone selling what anyone can sell — where the reason people choose this shop is almost never the drink.
5 Jobs
- 01When there are four other shops on the same street, I want customers to have a clear reason to pick mine, so I am not competing by cutting price forever.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 02When several people make the drinks, I want every cup to come out the same, so customers do not have to guess who is on the bar today.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 03When I price a new drink, I want to know what one cup really leaves behind, so I do not put an item on the menu that loses more the better it sells.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 04When I roster next week, I want staffing to match real footfall, so I neither pay for empty hours nor lose customers to queues.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 05When someone visits for the first time, I want them to have a reason for a second visit, so the shop lives on habit rather than on passing traffic.5 Pains · 5 Desired Outcomes · 5 Existing Solutions