EducationOwner of a tutoring or language centre with 50–500 learners
When each intake costs more in advertising than the last, I want a steadier source of new learners, so acquisition cost does not eat the margin.
Khi mỗi kỳ tuyển sinh tôi phải chi nhiều hơn cho quảng cáo, tôi muốn có nguồn học viên mới bền hơn, để chi phí tuyển sinh không ăn dần vào biên lãi.
Job context
- Who
- An owner competing with many nearby centres
- When
- Six to eight weeks before each intake
- Trigger
- Cost per new learner doubling year on year
- Situation
- Parents decide on word of mouth, not on advertising
- Constraints
- No large budget, and every centre says the same thing
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