Education

Learning Centre Owners Filling Classes

Customer
Owner of a tutoring or language centre with 50–500 learners
Context
Selling a service where the payer and the learner are different people

The Jobs of someone who must satisfy parents with results and learners with experience, two things that usually pull apart.

5 Jobs

  1. 01When learners drop out mid-course, I want them to finish, so revenue does not leak in the middle and the centre's name does not suffer.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When parents ask how far their child has come, I want to answer with evidence, so renewal does not rest on how they felt about the last session.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When my best teachers start classes of their own, I want to keep them, so the centre's quality does not leave with each departure.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When each intake costs more in advertising than the last, I want a steadier source of new learners, so acquisition cost does not eat the margin.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When the current site is full, I want to know whether to open a second, so I do not double fixed costs before knowing I can double the quality.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member