Coaches Keeping Clients for the Long Run
- Customer
- A personal trainer or small gym owner
- Context
- Selling an outcome that only appears after months of doing it right
The Jobs of someone selling something the customer must mostly do alone — and where those who quit always go quiet.
5 Jobs
- 01When most clients drop between month two and three, I want to carry them past that point, so the effort of finding new ones does not pour into a leaking bucket.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 02When my schedule has gaps, I want new clients without buying ads, so my income does not depend on a spend I can barely control.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 03When a client has an old injury or a medical condition, I want to design something safe for them, so training does not make things worse.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 04When my income swings month to month, I want steadier revenue, so I am not taking on more clients exactly when I am already overloaded.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 05When some of my clients progress and some do not, I want to know whether my programme is the cause, so I improve how I coach rather than only swapping exercises.5 Pains · 5 Desired Outcomes · 5 Existing Solutions