Marketing

Marketers Proving It Worked

Customer
The marketing lead at a 20–200 person company
Context
Accountable for an outcome they only partly control

The Jobs of someone who must prove value in measurable numbers while most of what works is unmeasurable.

5 Jobs

  1. 01When six activities run at once, I want to know which actually brings customers, so budget goes where it works instead of being spread evenly for comfort.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I publish steadily and nobody reads it, I want to know what to write so the right people find it, so the effort does not fill an archive nobody visits.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When every competitor describes itself with the same words, I want to say what makes us different, so buyers have grounds to choose rather than only compare price.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When sales says the leads are poor and I see they are not followed up, I want both sides looking at the same picture, so we stop arguing and start fixing.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When my budget is a tenth of a rival's, I want to pick one thing and do it properly, so I am not spread so thin that nothing reaches a working threshold.5 Pains · 5 Desired Outcomes · 5 Existing Solutions