AI & Technology

Digital Product People

Customer
Whoever decides what the product does next
Context
Accountable for outcomes with authority over nobody

The Jobs of someone who must say no more often than yes, and be able to explain why.

5 Jobs

  1. 01When every side has its own request, I want to know what to build next, so the decision does not go to whoever speaks loudest.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I describe a piece of work, I want the team to understand the goal, so I do not get exactly what I described and not what I needed.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When I must report how the product is doing, I want numbers that tell the truth, so I do not present a rising chart over a product standing still.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When an old feature no longer earns its keep, I want to remove it, so the team does not maintain forever something a handful of people use.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I need to understand users, I want to hear from them directly, so decisions do not rest on the guesses of people in the room.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member