When I quote a job, I want the number to be close to the real cost, so I am not choosing between a loss and an argument halfway through.
Khi tôi báo giá một công trình, tôi muốn con số đó sát với chi phí thật, để không phải chọn giữa lỗ và cãi nhau với chủ nhà ở giữa chừng.
Job context
- Who
- A contractor who surveys and quotes personally
- When
- Within days of seeing the site
- Trigger
- A job ending well over the quote
- Situation
- Most overruns hide in what cannot be seen at survey
- Constraints
- Homeowners compare three quotes, and the higher one loses
5 Pains
The real condition only appears after demolition
HighPipes, structure and substrate all sit behind the finish.
Root cause: A full survey is impossible without partial demolition
Homeowners change their mind mid-job
HighChanges arrive in small pieces and none is large enough to reopen the contract.
Root cause: Buyers can only picture the space once it starts taking shape
Material prices move between quote and purchase
MediumA three-month job passes through several price revisions.
Root cause: The quote is fixed while input costs are not
Rivals quote low by leaving items out
HighHomeowners cannot read the difference between two quotes.
Root cause: There is no standard format for comparing quotes
Crew and materials do not arrive on the planned day
HighOne late trade drags the chain behind it, and waiting costs nobody pays.
Root cause: Each party in the chain optimises its own schedule
5 Desired Outcomes
Know a job's hidden risk before starting
FunctionalGet paid for changes
FunctionalHomeowners compare quotes correctly
SocialTrades arrive in the right order
FunctionalFinish with the relationship intact
Emotional
5 Existing Solutions
A solution is not the same thing as a product — a customer can hire a behaviour or a workaround too.
Add a contingency to the quote
WorkaroundThe only available handling of hidden risk, and it loses to a rival who omitted items.
A contract with a variations clause
ProductWorks when invoked, and invoking it against a homeowner living in the house is hard.
Open up part of the site before quoting
BehaviourGenuinely reduces risk at unpaid effort.
Photograph everything before and during
WorkaroundBuilders create the dispute record no system keeps for them.
Check prices with a trusted supplier
BehaviourThe real input-cost control, running on relationship rather than contract.
2 Opportunity Gaps
Quoting correctly requires knowing the site condition, which only appears after work begins.
Why existing solutions fail: The market demands a fixed number before anyone knows anything, so hidden risk must be priced by guess, and the lowest guess wins the job.
Potential opportunity: Splitting the quote in two: a paid exploratory opening, then a fixed price.
Quotes are written the way builders organise work while the person comparing them is a homeowner who has never built anything.
Why existing solutions fail: There is no standard format, and the party benefiting from its absence is the one omitting items, so a standard never emerges on its own.
Potential opportunity: A quote template that also lists what is excluded, making omissions visible.