Mission
Train builders who can create value.
We design the community, the method, the content and the tools so builders learn business by building. Hours of video watched is not our final measure.
Vision
More people can build their first business in the AI era.
Conan School exists to turn “I want to do business” into a method: understand the problem, understand the customer, design the offer, build the product, find the first customers, and create the systems to keep growing.
Brand Promise
After 12 months you do not just understand business. You have the foundation to understand customers, create an offer, build a first product, use AI daily and keep growing a business of your own.
Strategic choices
The choices that shape Conan School.
Serve first-time builders
Focus on people who want to start a business but do not know which question to start from.
Learn by building
Every course, workshop and Deep Book must lead to a real decision, experiment or deliverable.
AI-native from the start
AI belongs in the workflow of discovering, building, validating and improving.
Accumulate Proof of Work
Progress is seen through a Customer Model, Offer Canvas, Prototype and Builder Portfolio.
North Star