What we believe

Business is learned best by building.

Conan School is not for people who only want more knowledge. It is for people who want to create value, build a product, and start their first business in the AI era.

Conan School is for

People who want to start a business.

You might be a final-year student, a specialist, a manager, a new founder, a freelancer, a consultant, a creator, a teacher, or someone on their second business. What you share is wanting to create value through your own product or service.

Our North Star

We train builders.

A builder does not study to know more. A builder learns by creating value, improving with real data, and turning each deliverable into a foundation for their business.

The Builder Journey

Six stages that turn vagueness into a business that can keep growing.

01

Think Better

Understand the problem worth solving instead of chasing the first idea.

02

Understand Better

Understand customers, their context and their Jobs to Be Done.

03

Offer Better

Design an offer that connects a real problem to clear value.

04

Build Better

Build the first product and get it to real users.

05

Grow Better

Run experiments to find the first customers.

06

Scale Better

Design the business systems and AI workflow that let it scale.

The capabilities that build a business.

Conan School is not about opening a shop, sourcing stock or running a venue. The focus is the capability to find problems, understand customers, build products and improve with AI.

Customer Understanding
Problem Discovery
Jobs to Be Done
Offer Design
Product Thinking
Product Building
AI Workflow
Experimentation
Validation
Business Systems
Continuous Improvement

Builder deliverables

The outcome is not finishing the videos. The outcome is what you built.

Customer Model
JTBD Map
Opportunity Map
Offer Canvas
Landing Page
AI Workflow
Product Prototype
Business Model
Validation Report
Builder Portfolio

Conan School is not for you if…

  • You only want to collect more knowledge.
  • You do not want to talk to real customers.
  • You do not want to build or test anything.

Conan School is for you if…

  • You want to create value through your own product or service.
  • You are ready to build, test and improve.
  • You want AI throughout your business workflow.