When each department already uses its own tool, I want to choose one everybody shares, so the data stops breaking into pieces that do not join.
Khi mỗi phòng ban đã dùng một công cụ riêng, tôi muốn chọn được thứ cả công ty dùng chung, để dữ liệu thôi bị chia thành nhiều mảnh không nối được.
Job context
- Who
- An operator asked to standardise tooling
- When
- When a report needs data from three systems
- Trigger
- A number disagreeing between two departments with nobody knowing which is right
- Situation
- The current tools were chosen by the people who lose most from changing
- Constraints
- Cannot force a department off a tool it has learned
5 Pains
Each department has invested in its own tool
HighThe switching cost lands on them while the benefit lands on the company.
Root cause: Buying decisions are made at department level
The shared tool is worse than the specialised one
HighSomething for everyone is usually worse for anyone.
Root cause: Departmental needs genuinely differ
Data does not join across systems
HighOne customer has three identifiers in three places.
Root cause: No shared identifier was ever agreed
Migration disrupts running work
MediumThere is never a good moment to stop and switch.
Root cause: The work has no natural pause
People drift back to the old tool
MediumThe old tool is still there and still easier for their work.
Root cause: Nobody shuts the old tool off for fear of losing data
5 Desired Outcomes
Data joins across departments
FunctionalDepartments do not feel worse off after switching
SocialMigrate without stopping the work
FunctionalThe old tool is genuinely closed
FunctionalStop mediating between two different numbers
Emotional
5 Existing Solutions
A solution is not the same thing as a product — a customer can hire a behaviour or a workaround too.
Standardise on one platform
ProductSolves the joining problem by making every department slightly worse off.
Integrate the systems
ServiceKeeps the specialised tools and creates a layer that must be fed forever.
Agree one shared customer identifier
BehaviourThe cheapest effective step, and because it is not a project few people do it.
Export to spreadsheets and join by hand
WorkaroundOperators become the integration layer, monthly, by hand.
Let each department keep its tool
BehaviourThe status-quo decision, correct more often than people admit.
2 Opportunity Gaps
The switching cost falls on the department while the benefit of joined data falls on the company.
Why existing solutions fail: Tool budgets sit with departments and data benefits sit with the company, so every locally rational decision leads to a globally wrong outcome.
Potential opportunity: Paying migration costs from a central budget, so the right decision is also the cheap one locally.
Joining data requires a shared identifier, which must be agreed before anyone buys any tool.
Why existing solutions fail: Nobody thinks about a shared identifier when buying the first tool, because there is only one system and nothing to join.
Potential opportunity: Making a shared identifier a purchasing condition, starting with the first tool.