The First Customers of a Company With Nothing Yet
- Customer
- Someone deciding to buy from a new and unknown company
- Context
- Betting on a party that may vanish before you finish using it
The Jobs of the early buyer, the person carrying all the risk of an unproven company, and the condition of its existence.
5 Jobs
- 01When I consider buying from a new company, I want a way to judge them, so I do not hand part of my work to a party that may close.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 02When I use an unfinished product, I want my work to still get done, so I am not paying for being early with my own work.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 03When I deal directly with a founder, I want to know whether to believe what they say, so I do not build my plans on someone's optimism.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 04When the company I bought from grows, I want not to be left behind, so I do not lose what made me choose them.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
- 05When I depend on a small company, I want to be prepared for them stopping, so someone else's decision does not stop my work.5 Pains · 6 Desired Outcomes · 5 Existing Solutions