Beauty

Men Using Beauty Services

Customer
A man using grooming and beauty services
Context
A space not designed for them

The Jobs of someone using a service where everything around it addresses somebody else.

5 Jobs

  1. 01When everything in a salon is aimed at women, I want somewhere I do not feel out of place, so I do not give up looking after myself altogether.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I do not know which service I need, I want to work it out myself, so I am not sitting through a sales pitch.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When I want a simple grooming routine, I want it small enough to keep, so I am not starting over every few months.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When I come in for one thing, I want to leave with that one thing, so I do not pay three times what I expected.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When my appearance affects my work, I want to keep it presentable without hours, so it does not encroach on the rest of life.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member