DrinkSomeone wanting to understand what they drink
When paying a high price for beans, I want to know what reaches the grower, so my choice means something rather than being a line of text on a bag.
Khi trả giá cao cho một túi hạt, tôi muốn biết phần nào về tới người trồng, để lựa chọn của mình có nghĩa chứ không chỉ là một dòng chữ trên bao bì.
Job context
- Who
- A buyer who wants to know where the money goes
- When
- When choosing between brands
- Trigger
- Two bags carrying identical claims
- Situation
- Every brand says the same things
- Constraints
- No verification is within a buyer's reach
The four perspectives are for Pro Members
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