Thông Phan
88kshares · personal Facebook post seriesA post series on Thông Phan's personal Facebook. The writing, testing and rewriting became material for the methods built into Conan.
Content Agent course · Conan School
Learn to use Kudo.Make AI content that sounds like you.
A course that comes with Kudo, your AI content agent.
You learn to load your brand and expertise into Kudo, then have the agent plan, write, find images, produce many formats and check quality. Produce more while keeping your own voice.
First-cohort tuition
5,000,000 VND 8,000,000 VND
- live hands-on online
- 4 hours
- adaptive learning
- ~16 hours
- with the community
- 12 months
KUDO
“You learn how to brief. I make the content with you.”
You learn to delegate
Clear intent. Clear standards.
Starting from your own brand
Kudo does the work
Plans first, then writes
With the Conan library to draw on
- 01
The Kudo agent kit
Repo, skills, workflows, templates and the Conan library for making content.
- 02
The Content Agent course
~16 hours of competency-based learning + 4 live hours using Kudo.
- 03
12 months of Conan Content
Ask when you get stuck, receive Kudo updates, meet and connect with people doing the same work.
From the people behind the course
A way of working with results you can see.
The mentors' experience and Conan's past courses are the foundation for the curriculum, library and workflows you will learn to use with Kudo.
Phan Việt
100k+shares · personal Facebook post seriesA post series on Phan Việt's personal Facebook. The experience of running it and reading the feedback went into the training content.
Source for the share counts: figures provided by the mentors for this page, updated 07/10/2026. These are results of those post series, not a promise of results for each learner or a measure of Kudo's own effectiveness.
Results from Conan learners
Source album on Conan School
"Áp dụng công thức Storytelling, doanh số tăng 2-300%"
Hải Ngô - Content Master K1
"Hầu hết kịch bản xây từ SUCCESs framework đều hiệu quả"
Thảo chia sẻ về sự hiệu quả của Succes Framework trong việc xây dựng Content Viral
Bài viral trên Instagram của học viên
Hồng An - AI Factory
Content đều đều vài trăm share liên tục
Bích Ngọc - Personal Branding K2
Original images from Conan's Content, Personal Branding and AI Factory courses, shown in Vietnamese as posted. Each case keeps its context; learner feedback is what learners shared, not an independent effectiveness review. Open an image to read it in full.
Showing 4 of 28 images
See what you will learnCourse content
To use Kudo well, what will you learn?
It starts with positioning, sales and communication: what should content do for the brand? Next comes finding ideas, writing and editing. Finally you learn AI and use Kudo to plan, write viral posts and sales posts, build ebooks and the formats you need.
- 3 parts · 21 topics
- Understand the principle, then do it yourself
- ~16 adaptive hours
- Depending on your background and pace
- 4 live hours
- Hands-on with a real brand
Each part has 7 topics. Concepts are listed under each title; open a topic to see the specific output. Skill and workflow details are available in Vietnamese. See the 4-hour live session
Business and brand foundations
The business goal of content
You pin down your customers, why they choose you, and the role content plays in attracting them, building trust and selling.
01Positioning & brand foundationTarget customer · Category and alternatives · Point of difference · Brand promise · Brand values, stance and personality · Proof for the positioning
Output
A one-page brand foundation: positioning, customer, difference, promise, proof and voice.
02Customers, needs & insightContext of use · Needs and motives · Pains and desires · Barriers to buying · Customer insight · Real observation versus assumption
Output
A customer profile and an insight list, each item with a situation, the original quote and its source.
03Product value & the offerFeatures and benefits · How value is created · Differentiating benefit · The offer · Price and trade-offs · Product proof
Output
An offer write-up with benefits, mechanism, proof, inclusions and concrete conditions.
04Sales principles & the buying journeyAwareness level · Buying journey · Trust · Objections and doubts · Perceived risk · Call to action (CTA)
Output
A buying-journey map, the questions at each step and a content sequence that supports sales.
05Communication & messagingCommunication goal · Sender, receiver and context · Key message · Channels and touchpoints · Consistency · Campaigns
Output
A communication brief: goal, message, proof, channels and content sequence.
06Content goals & content strategyAttract the right people · Build awareness and positioning · Build trust · Create demand and sales opportunities · Customer care · Pillars, post types and the role of content
Output
A content strategy frame and posting calendar, each post with a goal, type, reader and next step.
07Measuring content against its goalReach and views · Saves, shares and comments · Questions and consultation requests · Sales opportunities and conversion · Measuring per channel · Correlation and causation
Output
A tracking sheet linking each post URL to its goal, metrics, feedback and next decision.
You learn on your own brand and your own content work. The Kudo kit comes with it so you can practise from the brief all the way to a draft good enough to approve.
See what Kudo doesThe agent you get while learning
Kudo is the agent. You learn to use it.
Kudo is a content agent kit that runs in ChatGPT Work/Codex or Claude. It carries skills, workflows and Conan resources to carry out the work you assign, from plan to draft to post-publish follow-up.
- 01
Plan the content
From your goals, customers and product: proposes topics, post order and a schedule.
- 02
Classify each post
Is it a post for newcomers to discover you, one that helps them understand, or one that presents the offer? Every post has its own job.
- 03
Pick angle, structure, format
Searches the Conan library for the hook, narrative and treatment that fit the post's goal.
- 04
Write and edit to the brand
Uses your expertise, stories, sample posts and standards to draft, then revise.
- 05
Find images, produce many formats
Chooses sourced images; turns the source post into social, web, carousel, video and ebook through the right tools.
- 06
Check and prepare for your approval
Checks voice, facts, sources, promises and layout before preparing to publish.
- 07
Read feedback and plan what's next
With connections and permissions in place, tracks post quality and engagement; suggests fixes and the next topics.
Watch one round of briefing KudoChange the goal, see the plan, draft and review
A prepared interactive example (in Vietnamese) that shows how briefing works in the course; it does not call the agent live. The seven steps follow the seven jobs above: pick a goal, see the proposed schedule, choose the post's job, choose format and narrative, read the draft, check and approve.
Open the interactive versionRead the sample content in six formatsFacebook · Web · Carousel · Short video · Long video · Ebook
The Facebook part is three original posts by Thông Phan, each with more than 3,000 shares, kept word for word with source links. The other five formats are a sample set edited for the course. Facebook images are the ones originally posted; the other five use photos from real Conan classes. Video scripts are not rendered videos. All samples are in Vietnamese.
Social media
Read real posts. See real writing.
Three posts from Thông Phan's personal Facebook, each with more than 3,000 shares. Pick one to read in full: how it calls out the right reader, opens the story, builds the idea and ends with an invitation.
3 original posts · full text · source links
- 3.3K · 11K · 4.2K shares
- Verbatim posts by Thông Phan
- Images exactly as in the original Facebook posts
Web
Work through one real example together.
Uses a Conan course to go from the reader's question to a profile and a brief. Every choice comes with a reason, a limit and a way to self-check.
Guide article · before and after
- Ask the right question before writing
- Facts, promises and sources kept apart
- Retry on another question to test the profile
Carousel
Every swipe adds something to think about.
Seven slides with their own arc: a full content calendar, a story of writing that missed, a different way of seeing, then something to try. Not just a source post cut into seven pieces.
7 slides · swipe and read
- One question pulls the reader through each slide
- Concrete situations and editing lines
- The last slide invites a try, no hard sell
Short video
One test, before writing more.
Swap the brand name in the draft and see what is still yours. Six scenes with lines to record, subtitles and shots to film; not a rendered video.
6 scenes · planned pace 75-90 seconds
- Opens with an action viewers can try
- Shows the gap and how to fix it
- Length to be set after a read-through
Long video
Edit together, and hear why.
Six parts work one example from start to finish. Viewers hear why a promise gets struck out, how sources are kept and how notes are saved so the next post is different.
6 parts · script of about 6-8 minutes
- Dialogue follows actions on the document
- Fix old lines, then test on another case
- Exercise keeps before/after, reasons and sources
Ebook
Open it and work on a passage of your own.
A standalone workbook with before/after examples and blanks to fill in each part. The output is a revised passage with the reason for approval, a small profile and how to brief the next post.
6 parts · read and download
- Exercises with facts and self-check questions
- State what is unknown, never fill it with invention
- Check a small batch and read post-publish feedback
Downloadable sample content (Vietnamese):FacebookWebCarouselShort videoLong videoWorkbook
What is inside the Kudo kit?Repo · Library · Workflows · Standards · Connectors
The machinery behind Kudo
What you receive and learn to use
Brief templates, a library to search, workflows to run and checklists to know when a post is ready. You learn to use each piece for the right job.
01Environment & the Kudo repo
ChatGPT Work/Codex or Claude: where you assign work, read sources, use files and run the tasks the environment supports. The repo holds instructions, brand context and work templates; skills package a method so it can be reused.
You learn to check the setup, pick the right workflow, read real output and handle tools that fail to run.
02The Conan resource library
Hooks, structures, angles, wording and storytelling: search by goal, customer and format. Examples to learn from, and criteria to know which ones fit your brand.
Templates: brand foundation, brief, content calendar, source post, script, slides and ebook structure. You adapt them, then add the versions that work to your own library.
03Skills, workflows & standards
Plan, research, write/edit, find visuals, repurpose, check quality, track. Every step has inputs, outputs, stop points and a hand-off.
Rubrics check brand voice, argument, accuracy, sources, persuasiveness and format. Errors become specific feedback to fix the workflow.
04Visuals, video & content assets
The Conan image and asset library: search, pick visuals that fit the meaning, keep the source. An image-search tool fills in when the library has nothing suitable.
HyperFrames: combines HTML, CSS and media assets to build and export MP4 video. You learn storyboarding, pacing, checking previews and exporting through the tool; slide, web and ebook workflows use templates for each output.
About HyperFrames05Channel connections & post-publish ops
Learn to prepare posts and schedules, test connections within supported channels, track post URLs, read the metrics and comments you have access to, and compile reports.
Kudo proposes the next content and drafts replies for your approval. Which connections work depends on the environment; it is not assumed every social network allows automated posting or data access.
How you learn, and how much time it takes
About 20 hours. Learn, then make it with Kudo.
Running a business or building a personal brand? Bring that very brand to the course. Every part has something to try and material to take home and keep using.
~16 hours
Adaptive learning in Conan School
The system uses a learner model to pick the lessons and practice that fit you. What you already know goes fast; where you get stuck you get explanations and feedback to keep practising.
16 hours is an estimate to help you plan. You may go faster or slower depending on your background and skills.
4 hours
Live hands-on with Kudo
Bring a few sample posts and one content job you need done. Together you set up Kudo, load your brand, run the workflow, read the draft and fix it right on the output.
The goal is that you can carry on alone after the session, with the agent kit, templates and standards you were shown.
See the 4-hour hands-on agendaFrom setting up Kudo to a content series and how to keep going
30′
Set up Kudo & context
Check the environment, sharpen the brief, load your brand and standards.
60′
From goal to source post
Plan, pick Conan resources, find evidence and edit the first post.
60′
Run a multi-format series
Practise turning the source post into outputs; finish all six formats in the learning system.
45′
Quality control & batch runs
Review brand voice, sources, images and layout; fix the workflow before scaling up.
45′
Organise operations after class
Run schedule, connections, approval rights, post-publish tracking and a practice plan.
Try an adaptive learning scenarioPick an opening, get feedback, see where to study next
Try a scenario · How adaptive learning works
Which opening would you choose?
Say you are a consultant who always speaks concretely and never promises what you cannot prove.
Pick an opening to get feedback and see the next learning step.
Conan Content · 12 months alongside you
After the course, a place to ask and keep going.
Stuck using Kudo at home? You have somewhere to ask. Made a great post? You have people to share it with. The Conan Content community stays with you for 12 months.
Support while you use Kudo
Discuss how to brief, adjust context, handle errors and approve output.
Kudo & resource updates
Get updates to skills, workflows, templates and the library inside the community.
Offline meetups, connections & practice
Meet people doing the same work, share cases, widen your network and swap experience. Activities follow the community calendar.
First course · Content Agent
Register for the course. Get Kudo to work with.
For business owners and personal-brand builders who want to publish content steadily, with their own character, and keep the standard as they scale.
What you will need to bring
A computer, a suitable ChatGPT/Codex or Claude account, a few sample posts and the brand you are working on. Set aside about 16 adaptive hours + 4 live hours to understand and practise.
Early-bird first cohort
Before 20 Nov 20265,000,000 VND 8,000,000 VND
3,000,000 VND off the standard tuition
- The Kudo agent kit: repo, skills, workflows, templates and the Conan library
- The Content Agent course: 21 topics from positioning, sales and communication to content and AI/Kudo
- About 16 adaptive hours + 4 live hands-on hours
- 12 months of Conan Content: support, Kudo updates, offline meetups and connections
Talk directly with Thông.
Fill in a few details below, then send the message on Messenger to get advice on the schedule and how to register.
Register for Content AgentTuition covers the course, the Kudo kit and 12 months of community; it does not cover AI account fees or outside services. Choose tools to suit your environment and needs. The exact schedule and how to join are arranged when you register via Messenger.
First cohort registration · Content Agent
Register for Content Agent.
What do you want to use Kudo for? Fill in a few details, then message Thông to discuss the schedule and how to join.
- 1
Fill in a few details about you
Only name and role are required. Add any specific needs if you like.
- 2
Review the message, then copy it
The page drafts a registration message from what you filled in.
- 3
Open Messenger, paste and send
Thông receives your message there and arranges the next step.
Want to ask Thông before filling anything in? Message Thông
Before you decide.
Am I signing up for a course or hiring an agent?
You register for Conan School's Content Agent course, which comes with the Kudo agent kit for practising and making content. You learn positioning, sales and communication first; then content knowledge and craft; finally AI and hands-on Kudo on your own brand. The repo, skills, workflows, templates and Conan library are part of the course; there are 12 months of community support and Kudo updates. AI accounts and outside services are chosen separately to suit your needs.
How much time do I need for the course?
About 20 hours: 16 hours of adaptive learning in the Conan School system and 4 live hours of hands-on practice. The 16 hours is an estimate to help you plan, not a required duration for everyone. What you know already can go faster; where you get stuck will need more practice. After that you keep applying it with support from the 12-month community.
What if I am not good with AI or have no brand foundation yet?
The course has an AI basics part and a brand foundation part so you can build your first context pack. Bring a brand or area of expertise, a product and a few sample posts or customer situations. The learning system helps you practise what is missing; you do not need to code to start using the guided workflows.
Will Kudo post and reply to customers 24/7 on its own?
Kudo aims to execute on a plan, but scheduled runs, reading metrics, posting or drafting replies depend on the environment, connections and permissions granted. The course shows you how to set review points and limit permissions. Anything published publicly or any reply on behalf of the brand needs your approval through the workflow you choose.
Do I need to buy lots of extra tools?
The course favours the systems and tools you already use: ChatGPT Work/Codex or Claude, skills and repo, the Conan library and the right tool for each output. AI account fees and outside services are not part of the tuition. You are guided to choose an approach to fit your needs; buying every tool is never assumed.
Do the share counts guarantee my content will go viral or sell?
There is no promise of views, shares, customers or revenue. The figures are specific results of the people who made them; album images name the person and the original course. You learn to build a message, check quality, measure feedback and improve for your own brand's context.
What do I get during the 12 months of community?
Support using Kudo, resource and workflow updates, discussion and connections with members. The community runs offline activities on a schedule. When access starts and the exact schedule will be announced in the registration details; ongoing private 1:1 support is not assumed.
Content Agent course · Comes with the Kudo agent