Rookie
Self-paced, one case at a time.
x.xxx.000đper month
Pay monthly, cancel any time
- Every beginner case
- Four detectives to guide you
- Mentor grading
- Learner group
All templatesSample learnerShop owner, sample trade, sample province Sample learnerCafé owner, sample trade Sample learnerWorkshop owner, sample trade Most popular
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The school's front door for newcomers, from hero to pricing.
A school for small business owners
Learn business by cracking cases
Every lesson is a real case from someone else's shop. You hunt for clues, guess the cause, then apply it to your own business this very week.
Each case takes just 12 minutes. Works on your phone.
FILE 08
Open
A bakery loses 40% of carts at the last step. What do you check first?
2/5
Four detectives, four angles
A case rarely has only one answer. Each detective asks a different kind of question, and you learn to switch lenses when needed.
What do customers really want?
The Trench Coat says little, stands in the corner of the shop and watches people buy. He believes the answer lies in what customers do, not what they say.
- Where do they stop, and where do they walk away?
- What word do they use for your product?
- Which job are they hiring you to do?
Suggested file: carts dropped at the last step
Three steps for every case
No long lectures. You always start with a situation and end with something to do.
Get the file
You read a short situation from a real shop: numbers, customer words, a few odd details. No theory needed yet.
3 minutesFollow the clues
Pick the right detective and answer one small question at a time. Wrong guesses are fine: each one rules out a clue.
7 minutesClose the case
You get the solution and a small task for your own shop. Next week, come back and report the result to your mentor.
Comes with a completion stamp
Try it, no sign-up needed
A case you can try right now
FILE 08
The abandoned carts
A small bakery selling online. Of every 100 people who add a cake to the cart, 40 stop at checkout.
- Detective
- The Trench Coat
- Difficulty
- Easy
- Time
- About 12 minutes
- Outcome
- A list of 3 fixes for the checkout page
Clue
The delivery fee only appears on the last line of the order.
In your view, why do customers leave at this point?
People who closed their first case
Sample content
The three quotes below are placeholders. Replace them with real learner quotes, with permission, when available.
“Sample testimonial: a learner describes one concrete thing they changed in the shop after closing their first case, and the number that moved.”
“Placeholder for a second, shorter quote about how it feels to learn a little every day.”
“Placeholder for a third quote, about the time a mentor pointed out something you had missed.”
Pick a plan for the pace you want
Prices below are placeholders and will be updated once final.
Detective
Someone grades you, and a group learns with you.
x.xxx.000đper month
Pay monthly, cancel any time
- Everything in Rookie
- Every case, every level
- A mentor grades your task every week
- A learner group from your industry
- Badges and a completion stamp
Team lead
For those who want to coach a whole team.
x.xxx.000đper month
Priced per seat
- Everything in Detective
- 3 seats or more
- A progress board for the whole team
- One learning-path consultation
Anything still on your mind?
If you don't see your answer, message us. A real person will read it.
I have never studied business. Can I keep up?
Yes. Beginner cases only ask you to observe and pick an answer. Any term you need, a detective explains at the right moment.
How much time do I need each day?
One case takes about 12 minutes. Many learners study at lunch or after closing the shop.
Are the cases close to my industry?
Cases come from many small trades: food, retail, services, workshops. The final task of every case always asks you to apply it to your own shop.
Can I change or cancel my plan?
Monthly plans can be cancelled any time. The refund policy for yearly plans will be spelled out when official prices are announced.
Who are the mentors, and how do they grade?
Mentors have run small businesses themselves. They read the task you submit and reply with concrete comments, not a dry score.
Your first case is waiting on the desk
Open the file and read for three minutes. If it isn't for you, fine: you still leave with a good question for your shop.
Conan School
Learn business through real cases, for Vietnamese small business owners.
Links
- For business
- Learner portal
- Design system
Noir 2.0 interface mock-up. Content, prices and testimonials are placeholders.
Noir 2.0 for Conan School. Designed by Thông Phan (Conan CMO), rebuilt by Conan School with React, Tailwind and shared tokens.
Designed by Thông Phan, view the original