MarketingSomeone who uses the internet daily

When a product promises something, I want to know whether the promise is real, so I do not buy on a sentence written carefully enough not to be false.

Khi một sản phẩm hứa hẹn điều gì đó, tôi muốn biết lời hứa đó có thật không, để không mua dựa trên một câu chữ được viết cẩn thận để không sai.

Job context

Claims that are true in wording and false in meaning
High
Written by people who know exactly where the line is.
Root cause: Regulation governs wording rather than impression
Cannot verify before buying
High
Learned only after use.
Root cause: Evidence appears only after the money has moved
Numbers in advertising have no source
High
Or the source is research the brand paid for.
Root cause: Nothing requires a verifiable source
Well-known people endorse what they do not use
Medium
With the disclosure placed where few read.
Root cause: Disclosure is required to exist rather than to be noticed
Complaints lead nowhere
Medium
The effort far exceeds the money recovered.
Root cause: The cost of complaining falls on the buyer and the gain is small

A solution is not the same thing as a product, a customer can hire a behaviour or a workaround too.

Read reviews from buyers
Behaviour
The nearest counter-source, part of which is also paid for.
Trace the numbers back
Behaviour
The only way to know, and most numbers lead nowhere.
Buy only where returns are possible
Product
Makes verification possible, for some kinds of goods only.
Disregard advertising entirely
Behaviour
A simple effective rule that also discards true information.
Ask someone who has used it
Behaviour
The most trustworthy source, covering very few products.

Whoever describes a product sells it, and regulation governs the wording rather than the impression left, so a sentence true in every word can build a complete misunderstanding.
Why existing solutions fail: Governing impressions requires a subjective judgement no regulator wants to make, while governing words is clear and enforceable, so the system takes the enforceable one and the trade optimises straight into the gap.
Potential opportunity: Measuring the actual impression by asking viewers what they understood, and treating that as the evidence.
The cost of complaining falls on the buyer and exceeds what is recovered, so almost nobody complains, and that silence is read as satisfaction.
Why existing solutions fail: The harm is divided finely across very many people while the gain concentrates in one party, so no individual finds it worth the effort, the economic shape that lets a harmful practice persist unchecked.
Potential opportunity: Pooling many complaints into one case, so the cost divides and the voice adds up.