When I have submitted a request, I want to know where it is, so I am not calling to ask once a week.
Khi tôi đã gửi một yêu cầu, tôi muốn biết nó đang ở đâu, để không phải gọi hỏi mỗi tuần một lần.
Job context
- Who
- Someone with a request in progress
- When
- Throughout the wait
- Trigger
- Three weeks with no news
- Situation
- The process runs where you cannot see
- Constraints
- No way to hurry it and nobody to ask
5 Pains
No idea which step the request is at
HighSubmitted, then silence.
Root cause: Internal state is not designed to be shown outside
No idea how much longer
HighSo nothing else can be arranged.
Root cause: The organisation cannot measure the remaining time either
Each enquiry means explaining from the start
HighA different person each time.
Root cause: Nobody owns one case from beginning to end
Asked for more documents repeatedly
MediumOne item at a time, never listed at once.
Root cause: Each step checks only its own part before passing on
Whoever answers has no authority
MediumSo the answer is always to wait.
Root cause: Whoever faces the customer sits far from where decisions are made
6 Desired Outcomes
See which step the request is at
FunctionalKnow how much longer to wait
FunctionalNot explain from the start each time
FunctionalBe told everything missing at once
FunctionalReach someone who can decide
SocialStop worrying that their case has been forgotten
Emotional
5 Existing Solutions
A solution is not the same thing as a product, a customer can hire a behaviour or a workaround too.
Call periodically to ask
BehaviourThe only way to get news, costing both sides time.
Check a status page where one exists
ProductExactly the right thing, usually too coarse to be useful.
Find someone known inside the organisation
WorkaroundMore effective than every official channel, available only to some.
Submit the request again
WorkaroundSometimes moves things, and adds work to the process itself.
Prepare every document that might be needed
BehaviourRemoves several rounds, from a full list nobody provides.
2 Opportunity Gaps
Organisations measure the process step by step because each step belongs to a department, while what the waiting person experiences is the total time end to end, a number nobody owns.
Why existing solutions fail: Every department meets its own target while the total stays long, because most of the time sits in the waiting between steps, and that waiting is in nobody's target.
Potential opportunity: Measuring and publishing total time from submission to completion as the headline number.
A case passes through several departments and stops at every seam, and no department is accountable for those stops.
Why existing solutions fail: Nobody owns a case end to end because doing so cuts across the org chart, so the only person holding the whole story is the one waiting, and at every contact they must retell it.
Potential opportunity: Assigning one person for the whole journey, or letting the case itself carry its history.