Hospitality & Travel

People Planning Their Own Trip

Customer
Someone arranging a trip for themselves or their family
Context
Deciding about a place they have never been

The Jobs of someone choosing where to stay, what to do and how to get there, relying entirely on descriptions written by people with a stake in the choice.

5 Jobs

  1. 01When I book a place I have never seen, I want to know what it is really like, so a decision made two months earlier does not cost the whole trip.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I travel with small children, I want the trip not to become a long shift, so the family actually rests rather than relocating the work.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When I travel for work, I want to keep working while away, so I am not repaying the whole workload when I return.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When I travel alone somewhere unfamiliar, I want to feel safe, so I do not spend most of the trip on guard.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I only have a few days off, I want to decide quickly where to go and what to do, so my free time before the trip is not consumed by research.5 Pains · 5 Desired Outcomes · 5 Existing Solutions