Commerce

First-Time Buyers of Something Expensive

Customer
Someone buying an expensive item for the first time
Context
No experience to compare against

The Jobs of someone judging a large purchase having never made one.

5 Jobs

  1. 01When I buy something costing half a year's saving, I want to know whether it is worth it, so I do not find out after paying.6 Pains · 6 Desired Outcomes · 5 Existing Solutions
  2. 02When I send a large sum to somebody I have never met, I want certainty against losing it, so half a year's saving is not staked on trust.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When I buy something large, I want to know it fits my space and my life, so it does not arrive unusable.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When my expensive purchase fails, I want the warranty to actually work, so I am not holding a meaningless piece of paper.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I have saved enough, I want to know whether to buy now or wait, so I am not buying the week before a discount.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member