Hospitality & Travel

Repeat Visitors to One Place

Customer
Someone returning to the same destination repeatedly
Context
Having exhausted everything meant for first-timers

The Jobs of someone on their fifth visit with nothing left in any recommendation list.

5 Jobs

  1. 01When I know exactly which room suits me, I want to book that one, so it is not left to the check-in desk.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  2. 02When I have been here many times, I want to still find something new, so the sixth visit is not a faded copy of the first.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  3. 03When I return somewhere yearly, I want to keep the people there, so I am not starting acquaintance over each time.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  4. 04When I return, I want to use what I already know, so this visit is not spent redoing the last.5 Pains · 5 Desired Outcomes · 5 Existing Solutions
  5. 05When I have one holiday a year, I want to choose rightly between the known place and a new one, so the choice is not made by momentum.5 Pains · 5 Desired Outcomes · 5 Existing Solutions

The four perspectives are for Pro Members

The Job statements in this Set are open to everyone. Pains, Desired Outcomes, Existing Solutions and Opportunity Gaps live inside the community, for Pro Members.

See Pro Member