When I have lived in a home for a few years, I want to keep it in good condition, so I am not repairing something every year.
Khi tôi đã ở trong nhà vài năm, tôi muốn giữ nó ở trạng thái tốt, để không rơi vào cảnh năm nào cũng phải sửa một thứ.
Job context
- Who
- A homeowner settled in
- When
- Whenever something breaks
- Trigger
- A third failure in one year
- Situation
- Not knowing what needs maintaining before it fails
- Constraints
- Nobody keeps track of the house's condition
5 Pains
Only repairing after failure
HighBy which point it costs far more.
Root cause: A house comes with no maintenance schedule
No idea what is nearing the end of its life
HighNobody hands you a list when you buy.
Root cause: Information about a house does not travel with it
Finding trades for small jobs is very hard
HighSmall work interests nobody.
Root cause: A tradesperson's travel cost approaches the value of a small job
No sense of the price of a small job
MediumToo small to gather three quotes.
Root cause: The cost of finding out exceeds what could be saved
Patch repairs cause worse damage later
MediumCheap today and expensive in three years.
Root cause: Whoever repairs does not bear the consequence of how
5 Desired Outcomes
Maintain before failure
FunctionalKnow what is nearing the end of its life
FunctionalFind someone for a small job
FunctionalKnow a fair price for a small job
FunctionalNot repair the same thing twice
Emotional
5 Existing Solutions
A solution is not the same thing as a product, a customer can hire a behaviour or a workaround too.
Call someone when it breaks
BehaviourWhat nearly everyone does, and always the most expensive way.
Batch small jobs into one visit
WorkaroundThe only way to make a visit worthwhile, requiring a wait to accumulate.
Do the simple things yourself
BehaviourThe cheapest route, with a line between simple and not that is hard to see in advance.
Keep a yearly maintenance list
WorkaroundThe only preventive route, from a list one must invent oneself.
Buy a maintenance plan
ServiceMoves the tracking elsewhere, covering only a few items.
2 Opportunity Gaps
A house comes with no condition record, what was replaced when, what has how long left, so every owner starts from nothing.
Why existing solutions fail: The only person with that information is the previous owner, who had no reason to record it while living there and gains nothing by handing it over, so the record never existed to be lost.
Potential opportunity: A record attached to the house rather than to the occupant, transferring with it.
A small repair is worth less than the tradesperson's travel, so it is not worth taking, while most of a house's needs are small repairs.
Why existing solutions fail: The economics of the trade push toward large jobs, so small ones are left until they accumulate into a large one, which is exactly how a cheap fault becomes an expensive repair.
Potential opportunity: Pooling small jobs from several homes in one area into one visit, so the travel cost divides across them.