DrinkSomeone buying a cup before work, nearly every day

When I need to leave home to get work done, I want somewhere I can sit for hours, so I do not choose between concentrating and outstaying my welcome.

Khi tôi cần ra khỏi nhà để làm được việc, tôi muốn có một chỗ ngồi được vài tiếng, để không phải chọn giữa tập trung và bị coi là ngồi lì.

Job context

Who
Someone working remotely or freelancing
When
Several sessions a week
Trigger
A whole morning at home with nothing done
Situation
Paying for one cup to buy hours of a seat
Constraints
Needs a socket, steady internet and bearable noise

5 Pains

  • No way to know if there are sockets

    High

    You find out on arrival, having already ordered.

    Root cause: Nobody publishes these because they are not what the shop sells

  • Sitting long feels like an imposition

    High

    Especially when it is busy and people are waiting.

    Root cause: No agreement states how long is acceptable

  • Noise changes through the day

    Medium

    Quiet at nine, impossible at eleven.

    Root cause: Conditions shift hourly and nowhere records it

  • Ordering more just to keep the seat

    Medium

    Drinking more than intended.

    Root cause: The seat is charged for indirectly, through drinks

  • Nowhere to leave things when stepping away

    Medium

    Carrying the laptop to the bathroom.

    Root cause: Cafés are not designed for staying

5 Desired Outcomes

  • Know the conditions before going

    Functional
  • Stay long without feeling awkward

    Emotional
  • Know which hours are quiet

    Functional
  • Pay for the seat straightforwardly

    Functional
  • Step away for a few minutes without worry

    Social

5 Existing Solutions

A solution is not the same thing as a product, a customer can hire a behaviour or a workaround too.

  • Return to a few known cafés

    Behaviour

    The only reliable route, narrowing the choice to two or three.

  • Check photographs and comments beforehand

    Product

    Occasionally informative, and silent about today.

  • Rent a desk by the hour in a shared space

    Service

    Solves the actual problem, at many times the price of a cup.

  • Keep ordering to hold the seat

    Workaround

    Paying for the seat under another name.

  • Bring noise-cancelling headphones

    Product

    Handles the noise and neither the socket nor the bag.

2 Opportunity Gaps

  • The café sells drinks while what this customer is actually buying is hours of a seat, and there is no way to pay for the second thing.

    Why existing solutions fail: Charging by the hour turns a café into something else in a passing customer's eyes, so almost none will, and both sides continue an unspoken arrangement in which neither can state what they want.

    Potential opportunity: A published price for staying, so neither side has to guess at the other.

  • No source exists for a café's working conditions, sockets, internet, noise by hour, though that is the entire set of things this customer needs to know.

    Why existing solutions fail: Cafés do not publish it because it is not what they want to sell, and map platforms describe only attributes common to all venues, so an attribute mattering to one group of customers has nowhere to live.

    Potential opportunity: Conditions reported by this group of customers to each other, by hour, rather than waiting for the venue.