When I need to leave home to get work done, I want somewhere I can sit for hours, so I do not choose between concentrating and outstaying my welcome.
Khi tôi cần ra khỏi nhà để làm được việc, tôi muốn có một chỗ ngồi được vài tiếng, để không phải chọn giữa tập trung và bị coi là ngồi lì.
Job context
- Who
- Someone working remotely or freelancing
- When
- Several sessions a week
- Trigger
- A whole morning at home with nothing done
- Situation
- Paying for one cup to buy hours of a seat
- Constraints
- Needs a socket, steady internet and bearable noise
5 Pains
No way to know if there are sockets
HighYou find out on arrival, having already ordered.
Root cause: Nobody publishes these because they are not what the shop sells
Sitting long feels like an imposition
HighEspecially when it is busy and people are waiting.
Root cause: No agreement states how long is acceptable
Noise changes through the day
MediumQuiet at nine, impossible at eleven.
Root cause: Conditions shift hourly and nowhere records it
Ordering more just to keep the seat
MediumDrinking more than intended.
Root cause: The seat is charged for indirectly, through drinks
Nowhere to leave things when stepping away
MediumCarrying the laptop to the bathroom.
Root cause: Cafés are not designed for staying
5 Desired Outcomes
Know the conditions before going
FunctionalStay long without feeling awkward
EmotionalKnow which hours are quiet
FunctionalPay for the seat straightforwardly
FunctionalStep away for a few minutes without worry
Social
5 Existing Solutions
A solution is not the same thing as a product, a customer can hire a behaviour or a workaround too.
Return to a few known cafés
BehaviourThe only reliable route, narrowing the choice to two or three.
Check photographs and comments beforehand
ProductOccasionally informative, and silent about today.
Rent a desk by the hour in a shared space
ServiceSolves the actual problem, at many times the price of a cup.
Keep ordering to hold the seat
WorkaroundPaying for the seat under another name.
Bring noise-cancelling headphones
ProductHandles the noise and neither the socket nor the bag.
2 Opportunity Gaps
The café sells drinks while what this customer is actually buying is hours of a seat, and there is no way to pay for the second thing.
Why existing solutions fail: Charging by the hour turns a café into something else in a passing customer's eyes, so almost none will, and both sides continue an unspoken arrangement in which neither can state what they want.
Potential opportunity: A published price for staying, so neither side has to guess at the other.
No source exists for a café's working conditions, sockets, internet, noise by hour, though that is the entire set of things this customer needs to know.
Why existing solutions fail: Cafés do not publish it because it is not what they want to sell, and map platforms describe only attributes common to all venues, so an attribute mattering to one group of customers has nowhere to live.
Potential opportunity: Conditions reported by this group of customers to each other, by hour, rather than waiting for the venue.