Case 08: Abandoned carts
Learner's answer
I found 40% of customers leave at the address step, not at payment. The shipping fee shows up too late.
I propose showing the shipping fee right on the cart page and testing it for 7 days with 50% of customers.
- Shipping fee only appears at the last step
- Mobile customers abandon more than twice as often
- Three past customers said they thought there was a hidden fee
so-lieu-gio-hang.xlsxghi-am-khach-1.mp3
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