Quay lại tủ sách
0%
Inside SeriesConcept-Based Inquiry

Who Actually Buys

Personas drawn in a meeting room usually describe the people who drew them.
Start Reading →

Table of Contents

Chapter 1
What Your Persona Is Built On
Chapter 2
Talking to Buyers
Chapter 3
Why They Bought Then
Chapter 4
Turning Stories Into Something Usable
Chapter 5
The Ones Who Didn't Buy