Deep Knowledge
Deep Books for first-time builders
Go deep on a problem before you act. Each Deep Book helps you make better decisions while building a business in the AI era.
Customer Insights - The Art of Understanding Your Customer
5 chapters · Chapter 1 free to read
Monopoly Strategy - The Art of Building Competitive Moats
3 chapters · Chapter 1 free to read
Jobs to be Done - The Innovation Framework
3 chapters · Chapter 1 free to read
Hook - The Art of Capturing Attention
5 chapters · Chapter 1 free to read
Concrete - Write to Be Understood
3 chapters · Chapter 1 free to read
Inside Bloom’s Taxonomy
3 chapters · Chapter 1 free to read
Viral Post Anatomy - Dissecting Posts with 2000+ Shares
3 chapters · Chapter 1 free to read
Ethos Logos Pathos - The Art of Persuasion and Influence
3 chapters · Chapter 1 free to read
TOM (Top of Mind)
3 chapters · Chapter 1 free to read
Learning Science - How Your Brain Actually Learns
3 chapters · Chapter 1 free to read
Evergreen Content - Build Content That Lasts
3 chapters · Chapter 1 free to read
Taste - The Ultimate Competitive Advantage
3 chapters · Chapter 1 free to read
Tacit Knowledge
3 chapters · Chapter 1 free to read
Capital
3 chapters · Chapter 1 free to read
Storyselling - The Art of Storytelling to Sell
3 chapters · Chapter 1 free to read
Tropes - Story DNA
3 chapters · Chapter 1 free to read
Strategy - Where to Play
3 chapters · Chapter 1 free to read
Network Effects
3 chapters · Chapter 1 free to read
Modern Brand Platform - How Startups Build Brands That Create Movements
4 chapters · Chapter 1 free to read
Startup Thinking - How Startups Are Fundamentally Different From Traditional Businesses
4 chapters · Chapter 1 free to read